Criteo

Criteo is a commerce advertising technology company founded in 2005 in Paris, France. It operates the Commerce Intelligence Platform, which helps brands, agencies, retailers and publishers run measurable advertising across the open internet, spanning performance media, retail media and programmatic advertising. The company serves thousands of clients and maintains a presence in more than 20 countries.

The company's technology is built on Commerce AI, an artificial intelligence system drawing on what it describes as the world's largest set of commerce data and processing more than 100 billion shopping signals daily. Other core components include Predictive Bidding, which optimises ad bids according to predicted user value; the Shopper Graph, which links shopper identities and commerce data to scale and refine campaigns; and the Commerce Media Platform, a connected marketplace for marketers seeking to reach shoppers and for media owners seeking to monetise digital assets.

Technical work spans artificial intelligence, machine learning, programmatic advertising, predictive bidding algorithms, commerce data analytics and identity resolution, applied within the digital advertising, retail media, e-commerce and publishing sectors. Criteo describes its mission as reducing wasted advertising spend by connecting shoppers with relevant ads at the right moment; the firm has grown from a small startup into a global technology business.