Betclic Group

Betclic Group is a European online sports betting and gaming company founded in 2005 and headquartered in Bordeaux, France. It offers sports betting, online casino, poker and horse racing products to millions of customers across five European countries, and employs approximately 1,600 people.

All of the group's applications are developed in-house. Its technology covers artificial intelligence and machine learning, real-time segmentation, risk detection and live sports streaming. The company also applies AI-based algorithms to responsible gaming, using them to detect early signs of potential addiction and support player protection.

Software development is central to the business rather than an auxiliary function: engineering teams build the platforms behind sports betting, casino, poker and horse racing products, along with the systems for segmentation, risk and streaming. The company operates from Bordeaux and in five European markets.