6sense

6sense provides a Revenue AI platform that predicts in-market B2B accounts and prescribes actions to engage them, helping sales and marketing teams convert pipeline into revenue.

6sense, founded in 2013, builds a Revenue AI platform for B2B sales and marketing teams. The software is designed to reveal anonymous buying behaviour, predict which accounts are in-market to purchase, and prescribe the actions most likely to engage them at the right point in the customer journey. The aim is to convert pipeline into predictable revenue and to reduce wasted spend in B2B sales and marketing.

The platform combines artificial intelligence, machine learning and big data to create, manage and convert high-quality pipeline. It draws on buyer intent data and predictive analytics to deliver revenue intelligence, with a stated prediction accuracy of 85%. The company reports enterprise customers including Cisco, Dell, Oracle and Qlik.

6sense's work spans artificial intelligence, machine learning, big data, predictive analytics, buyer intent data and revenue intelligence. Its stated priorities include aligning sales and marketing teams and substituting data-driven intelligence for guesswork in how B2B organisations identify and pursue demand.