NielsenIQ
NielsenIQ, founded 1923 and headquartered in Chicago, provides market research and consumer buying-behaviour insights to manufacturers and retailers, backed by AI-powered analytics and its Full View™ platform.
NielsenIQ is a consumer intelligence company that supplies market research and consumer insights on buying behaviour to manufacturers and retailers worldwide. Founded in 1923 and headquartered in Chicago, the firm employs approximately 30,000 people and serves more than 23,000 retailers and manufacturers through global operations. It claims credit for creating the concept of market share and continues to build on that foundation through market measurement and share-tracking solutions.
The company's work spans several technical domains: AI-powered predictive analytics, consumer and shopper data analytics, market measurement, consumer behaviour insights, brand and media analytics, and innovation analytics. Its principal platform, Full View™, combines shopper data with AI-driven predictive models to provide coverage across customers, channels, aisles and online clicks. Alongside it sit solutions for consumer behaviour, product innovation decisions, and brand and media performance.
NielsenIQ operates primarily in the consumer packaged goods manufacturing, retail, and market research sectors. The website is nielseniq.com.