URVA

URVA is a field force automation software company founded in 2013. Its converged software suite allows organisations to manage, track and analyse the working of their entire workforce, spanning Sales, Compliance, Relationship Management and Service. The platform covers GPS location tracking, real-time tracking and updates, task and expense management, and smart reporting and analytics.

The product ecosystem is organised into named modules: SaLeS, for sales force automation and lead generation; ComplY, for field verification and debt collection; ConnecT, for relationship management; Service, for field service management and technician tracking; and URVA Ai, for AI-powered sales process optimisation. The company draws on more than eight years of industry learnings and describes itself as a leading field force automation software provider.

URVA works with customers in Banking, Pharma, Insurance, Telecom, Financial Services and Building Materials. It was founded by Saraansh Tandon and began as the software arm of the Competent Group, evolving from the earlier FeetPort product into a broader operational platform.