Two Circles

Two Circles is a data-driven sports marketing agency founded in London in 2011. It works with sports rights-holders and sports properties, using fan data analytics, personalization and data-driven marketing to help them build more valuable relationships with their audiences and grow commercial revenue. The firm describes its approach as fusing sports storytelling with data analytics.

The company has grown from a small London team to a global operation of over 1,000 people across 15 international offices. Its work spans data analytics, digital transformation and sports marketing analytics, and it counts the sports entertainment and gaming sector, including EA Sports, among its industry verticals. Clients' sponsorship deals generated through its services total $1.5 billion.

Two Circles was founded by Gareth Balch and Matt Rogan, both with roots in elite sport. Its stated philosophy is "Know Fans Best", and the firm positions its work at the intersection of sports storytelling and the science of data.