Excel Sports Management

Excel Sports Management is the largest independent sports agency in the world. Founded in 2002, the firm provides management, marketing and representation services for athletes, brands and properties across the sports landscape. Its work spans athlete representation, contract negotiation, talent marketing and brand building, name, image and likeness (NIL) services for athletes, and executive search for organisations in the sports industry.

The agency represents world-class athletes in NBA basketball, MLB baseball, golf and football; its basketball roster includes Nikola Jokić and Cade Cunningham. Alongside representation, the firm runs endorsement and brand-building programmes for its clients and maintains strategic partnerships with blue-chip brands and marquee properties.

Excel Sports Management operates from nine offices worldwide, in New York, Los Angeles, Irvine, Miami, Chicago, Dallas, Charlotte, London and Geneva. The firm describes its approach as analytics-driven, drawing on data insights, creative storytelling and premium brand experiences to keep clients ahead of the curve in talent marketing and brand building.