Understood Care

Understood Care is a healthcare services and technology company that matches Medicare patients with dedicated care advocates. Backed by doctors and nurse practitioners, these advocates handle the administrative work of navigating the health system - scheduling appointments, explaining diagnoses, coordinating with specialists and arranging transportation. The service is typically covered by Medicare at no cost to patients. The company, founded in 2023 and originally named Kible Health, serves Medicare beneficiaries across the United States.

The company works across several technical domains: healthcare technology, care coordination platforms, patient advocacy services and administrative workflow automation. Its stated approach combines human expertise with technology to reduce the administrative burden on patients - addressing, in its founders' framing, a system "designed for providers, not for patients." Understood Care grew from an initial insight into a comprehensive platform after launching with Y Combinator.

Understood Care was founded by Samantha Wu, previously of Finni, SiteRx and Cedar, and Kevin Bailey, previously of Uber and Kible. The team operates in the healthcare, Medicare, patient services and healthcare administration verticals, with a stated patient-first orientation focused on Medicare beneficiaries.